So there's a new eyeliner on the scene from Benefit Cosmetics which is part of the popular, 'They're Real' franchise and promises to be one of the brand's biggest launches yet. 'They're Real Push Up Liner' is a gel liner in a pen - so forget fiddling around with separate brushes and pots like what most gel liners come as - this eyeliner aims to eliminate all of those annoying eyeliner cons that we all hate. The eyeliner has a pointed tip which fits comfortably along the lash line to create a smooth line and also really helps to get a pointed clean flick. From attending the training for this product, we found it's a lot easier to use if you squeeze the tip slightly to push the gel up rather than twisting from the bottom which means you get way too much product and end up wasting it.
I've found that this eyeliner does take some practise and getting used to, and isn't as quick to apply as a liquid eyeliner. Once you get the hang of it, the final results are really nice. The finish is matte so looks more natural and polished, it's also VERY waterproof. This does not come off easily to say the least! Benefit Cosmetics also *cleverly* released a, 'They're Real' Remover to complement the 'They're Real Push Up Liner' and also the, 'They're Real Mascara' which customers always complain to me about saying how it's a nightmare to get off. This creamy remover breaks down the product really well and doesn't sting at all. I'd definitely give this eyeliner a go if you're on the hunt for a good gel liner, although I do prefer my Clinique Brush-On Cream liner!